[quote]What do you mean by HDMI is capped at 1920x1080? Or the idea that HDMI cables are expensive? Explain what you mean by HDMI acceptance was very, very poor in consumer televisions (this statement has me baffled), I don't believe I can go to the store and buy a television with a DP port on it, can I?
... I have yet to see a compelling argument as to why a third clock gen wasn't included (at least to have the option there). I can't help feeling that there were private politics behind it that drove ATI into this situation, and for the technology that we already had on our desktops, both at home and in the workplace, your customers are paying the price TODAY.
Is ATI (at the very least) willing to allow folks like Sapphire/XFX/Asus the ability to modify the hardware geometry to add the extra clock gen?
Please try to think back in time three years ago when I made these decisions:
[list]
[*]HDMI was capped at 1920. At the time of the decision I knew the DP path, but the HDMI path wasn't clear. The spec was changed later in response to DP in order to be competitive with DP. A company I will not name for legal reasons pushed for the HDMI change to protect their revenue streams. It wasn't clear that they would succeed.[/*:m]
[*]Cable vendors told us what the cost for HDMI & DP cables was/is. As DP acceptance improves, DP cable will be priced less than HDMI cables.
In 2006 we had data that suggested the 2005 HDMI offering rate (not usage rate) was 15M TVs. We guessed in 2006 it would be anywhere from 2-4x that, which was also a very small fraction of TVs sold in 2006. Component was th epreferred HD interconnect back then (as anyone who has a 2006 HDTV can tell you, such as myself). HDMi wasn't exactly a "done deal" back then.[/*:m]
[*]The whole buy a TV with DP rhetorical question is a non sequitur.[/*:m]
[*]The integrated third clock decision had been addressed elsewhere. The arguement was compelling to the decision-maker (me). External third clocks are supported.[/*:m]
[*]The "private politics" swipe, having been made a second time (by who I wonder), would be insulting if it wasn't so ludicrous and unsupportable by reality.[/*:m]
[*]Any AIB can design their own boards to support different display output configurations. They will of course ask for a premium, which will no doubt lead to additional lamentations about how AMD should have offered it for free on the original designs and how "private politics" must have driven AMD to do what it did.[/*:m][/list:u]
You ignore other points I have made on this topic before, for example the HDMI licensing costs, which either have to be paid for out of my profits or by raising your prices. Or monitor costs - a "direct-drive" DP monitor is cheaper than any HDMI monitor can ever be. This has been said before:
EF is built for a bigger future than the existing past of HDMI and DVI. I will not apologize for that. You got EF and you wouldn't have otherwise. Adding new features with no certain market and no certain profitability is a treacherous game. It is easy to say the decisions should have been different
after some level of success has been realized. Perhaps Intel or nV will do better than EF now that EF is out there, and someone might be tempted to crow about
"how that SunSp*t bozo at AMD should have listened better or been smarter; boy was I right and he was wrong." Hindsight is so 20-20. It won't change the facts that we took the risk and they did not.
Let's get something straight, sir, I never once asked for anything for free (talk about insulting). In addition, you indicate that I ignore the HDMI licensing fee, I just assumed that I paid for the licensing on the HDMI port that's on my 5800, or am I missing something there? Private politics are what I believe to be some heavy deliberation going on behind closed doors between decision makers, when making decisions that have a substancial affect on your existing customer base, I have no idea what's offensive about that, but if it is, then I apologize.
You definitely must be looking down the road, because there is *nothing* available DP that is cheaper than HDMI at this time, period. I searched high and low to replace one of my $280, 28" screens with a DP screen, but there's nothing to be had. I'm not saying there is right and wrong, what I'm saying is that you could have given us some current option on the card, or at the very least had an optional DP adapter that was proven to work at the time of release (even it was by a second party for heaven's sake).
Now, if you bundle all of this along with the current state of the drivers, and the costs of the cards actually increasing since first release, is it really all that hard to imagine a very frustrated (previously faithful) customer base?
And lastly, I have never once called you a bozo (at least not out loud).