The problem with steering wheels, at least in the UK, is that there isn't anything in the mid-range.
There is the G25, which is the undisputed king of the PC steering wheel market... and there are wheels that are less than half the price, but really aren't worth the amount of money they cost.
That's why I've yet to buy and keep one. I tried a Saitek R440 set that was a refurb from Saitek for about $35, but it had horrible wheel lag and ate a big shipping fee returning it. Then I started looking at $100 sets and read a lot of complaints about pedal pots going bad.
This is why I advocate a $200 set that would be right in between the $100 and $300 sets that would have quality construction like the G25 has without the clutch and H shifter. Better yet if they make it modular so you could if you want add both later.
As many car racing fanatics as there are in the UK, this must no doubt be frustrating, esp with some of the import prices you have to pay. Then again I could see how skimping on features might upset some of the more hardcore racing fanatics too.